Comparation of 5 food delivery apps through online platform – Which one is the perfect one for our restaurant? - Makro

Today MHA shows the comparation between 5 famous food delivery apps like Grab Food, foodpanda, Robinhood, LINE MAN and Gojek in the subjects that restaurant owners should know for the better decision making to use the app before getting one of their services or all of them essentially for the booming period of online food delivery order.

Start with the most important information of each app which restaurant must know

Grab Food: The No. 1 in Thailand delivery industry

Approximately 6.2 million of users and 100,000 deliverymen
Free entrance and free registration
35% of the commission rate (early of 7% VAT) of list order through Grab within the period of 12 months contract (from the day of signing the contract signature)
Restaurant needs cellphone or only Android tablet (it isn’t available on Google Play downloaded on Huawei)
E-mail used @gmail is needed for downloading and registration on app, GrabMerchant, to receive the order
No duplicate pictures with other food websites
Restaurant will receive total revenue after other service fees deduction in the upcoming day
Restaurant is required to use only bank account of Kasikorn Bank (Kbank) or Krungsri Bank (Krungsri)
Learn more about procedure and usage guide on https://www.grabmerchantth.com/training

Current Service Areas

Service Areas of Grab Food

Bangkok and Perimeter, Nonthaburi, Pitsanulok, Nakhon Sawan, Nakhon Prathom, Phetchabun, Sa Kaew, Chiang Mai, Chiang Rai, Uttaradit, Lamphun, Phayao, Phrae, Nan, Lumpang, Khon Kaen, Nakhon Ratchasima, Udon Thani, Ubon Ratchathani, Buriram, Maha Sarakham, Roi Et, Nong Khai, Surin, Chaiyaphum, Kalasin, Nakhon Phanom, Pattaya, Chonburi, Rayong, Chanthaburi, Nakhon Nayok, Chachoengsao, Hua Hin, Ratchaburi, Phetchaburi, Kanchanaburi, Tak, Pranburi District, Hat Yai, Nakhon Si Thammarat, Surat Thani, Krabi, Chumphon, Yala, Trang

Foodpanda: highly popular and fast expanding business to local restaurant service

Approximately 1.7 million of users and 100,000 deliverymen
The cost of entrance fee is 399 baht and 99 baht of monthly service fee on registration
Price guarantor policy – restaurant can not increase the price from the usual one that customers have in restaurant
Commission charge of 32% from total cost of orders through Foodpanda will be deducted with 7% VAT (exclusively orders with the submitting payment with credit card will not be included the 3%)
Restaurant will receive tablet as the service to open/close the restaurant, self – check of sales figure through tablet including the direct messaging contact with customers through foodpanda in case the restaurant found any problems or need to update the restaurant information
50 baht discount for 100 Gift Vouchers are given to customers as the restaurant promotion
Every bank accounts are accepted, but SCB is recommended as the procedure of receiving money of other banks take 1-2 days after the payment had made
Learn more about procedure and usage guide on https://www.restaurant.foodpanda.co.th/

Payment details

Payment Channel	Money Receiving Channel
Round 1	Round 1
Restaurant receives payment on 15^th in case of SCB account for 1^st – 7^th sales	Restaurant receives money on 17^th – 18^th in case of transferring from one bank to another
Round 2	Round 2
Restaurant receives payment on 24^th in case of SCB account for 8^th – 15^th sales	Restaurant receives money on 25^th – 26^th in case of transferring from one bank to another
Round 3	Round 3
Restaurant receives payment on 30^th– 31^st in case of SCB account for 16^th – 22^nd sales	Restaurant receives money on 1^st – 2^nd of the upcoming month
Round 4	Round 4
Restaurant receives payment on 9^th in case of SCB account for 23^rd – 31^st sales	Restaurant receives money on 10^th – 11^th of the upcoming month

Current Service Areas

Service Areas of Food Panda

Bangkok, Chiang Rai, Lampang, Khon Kaen, Nakhon Ratchasima, Chonburi, Phuket, Prachuap Khiri Khan, Surat Thani, Udon Thani, Ubon Ratchathani, Lamphun, Songkhla, Pitsanulok, Uttaradit, Nakhon Sawan, Nakhon Si Thammarat, Buriram, Phayao, Krabi, Kamphaeng Phet, Sukhothai, Tak, Maha Sarakham, Samut Prakan, Phrae, Nan, Trang, Ratchaburi, Nong Khai, Surin, Ayutthaya, Phatthalung, Roi Et, Phichit, Phetchabun, Rayong, Saraburi, Samut Sakhon, Chanthaburi, Mae Hong Son, Kalasin, Nahon Pathom, Phetchaburi, Pattani, Suphan Buri, Sing Buri, Chai Nat, Chaiyaphum, Lopburi, Non Loei, Kanchanaburi, Samut Songkhram, Nakhon Pranom, Prachinburi, Nakhon Nayok, Uthaithani, Satun, Chachoengsao

Robinhood: Thai app for Thai people

No free for platform usage
Available on both IOS and Android
Only LS rate is collected at 8% (LS – 100% delivery discount from restaurant to customer by Robinhood and the direct discount for customer on the order)
SCB Bank account is required both savings account and current account including SCB Easy App
Restaurant received the money within an hour after the payment had been made
Approachable credit for restaurant owner for easier business expansion of business
Learn more about procedure and usage guide on https://www.robinhood.in.th/merchantcenter/

Current Service Areas

Service areas of Robinhood

Bangkok, Nonthaburi, Samut Prakan, Pathum Thani, Samut Sakhon () and Nakhon Pathom (Amphoe Muang and Krathum Baen) (Nakhon Chai Si, Perimeter, Bang Len)

LINE MAN: Alliance of “Wongnai”
Advantage from reviews and distinct food categories แยกหมวดหมู่อาหารชัดเจน

Free registration and free services
No percentage deduction of restaurant from LINE MAN, but it will the charge of delivery calculated by distance as usual rate, start at 62 baht
Participation in LINE MAN GP with the delivery starts at 0 baht, restaurant gets cheaper cost of delivery service and special promotion helping the restaurant for the order number and boosting up more sales
LINE MAN deducts 30% of GP (excluding VAT)
Customers pay in cash and restaurant get fresh cash payment from rider with the deduction of GP in the total of E-payment from customer on latter invoice
Total E-payment with the cumulative balance of 500 baht after deducting GP rate, LINE MAN will transfer the money to the account in the upcoming day with cumulation till the end of the month
Payment invoice will be sent through E-mail on 1^st – 2^nd of the upcoming year with the requirement of payment submitting within the date of 20^th.
Bank accounts of Kasikorn and Krungsri are required
Learn more about the details on https://business.wongnai.com/restaurant-management-system/

Current Service Areas

Service Areas of LINE MAN

Bangkok, Nonthaburi, Samut Prakan, Prathum Thani, Nakhon Pathom (Perimeter, Sam Phran, Nakhon Chai Si, Amphoe Muang), Samut Sakhon (Krathum Baen, Amphoe Muang), Chonburi (Pattaya, Bangsaen, Si Racha, Amphoe Muang), Ayutthaya (Phra Nakhon Si Ayutthaya, Uthai, Bang Pa-in)

Gojek: Rebranding from the old Get

Gojek service includes the commission charge of 30% (excluding VAT 7%)
Restaurant is required to use smartphone and Android tablet for application “GoBiz” for restaurant management
Restaurant will receive the sales report and the daily income report through E-mail including the report of daily sales, deducted tax income and service details
Restaurant can download sales report online, pressing the button “download report” in the form of Excel file
Bank account of SCB is required for the service
Learn more about procedure and usage guide on https://www.gojek.com/th/help/

Current Service Areas

Service Areas of GoJek

Nonthaburi (Bang Kruai, Pak Kret, Mueang Nonthaburi, Bang Yai, Bang Bua Thong)

Pathum Thani (Lam Luk Ka, Thanyaburi (Rangsit), Meang Pathum Thai, Khlong Luang)

Samut Prakan (Mueang Samut Prakan, Bang Phli, Phra Pradaeng, Phra Samut Chedi, Bang Saothong)

Samut Sakhon (Krathum Baen, Amphoe Muang)

Nakhon Prathom (Sam Phran and Perimeter)

Which app you should get?

Survey found that each app has its own group of customers with the differences of pros and cons. We found that Foodpanda is the most comprehensive for the area out of town, followed by Grab food. Without the charge on service requirement of Robinhood and the fastest app on submitting the payment to the restaurant, still it is an interesting choice.

MHA suggested that these 5 apps are necessary since each app amount of order are at the same number depend on free promotion on delivery or delivery discount

For Restaurants out of Bangkok should primarily use Food Panda, differently to LINE MAN and Grab Food are more suitable used for Bangkok and Perimeter. แต่New restaurant with minimal profit should try Robinhood or Line Man first because they don’t request to pay GP rate or fee. Line Man is the recommended in case if your target is customers from far area.

Marketing for Restaurant Businesses

Comparation of 5 food delivery apps through online platform – Which one is the perfect one for our restaurant?

Start with the most important information of each app which restaurant must know

Grab Food: The No. 1 in Thailand delivery industry